I love bringing products to market: the positioning, the launch, the partnerships, and all the little moments that make a creative team say, "Finally, a tool that gets us."
Product Marketing Manager. Entertainment native. I find the insight, ship it, celebrate the wins, and keep iterating.
Los Angeles, CA · marissadcohen@gmail.com
technical users onboarded at 85% adoption
raised in 60 days on a GTM campaign
Emmy wins supported, HBO's Barry
USC Marshall (STEM), Dean's List
A few projects I'm especially proud of. Click through to see the story, the artifacts, and the numbers.
Enterprise GTM for an industry-first cloud platform
Product Marketing Manager, PipelineX (Cloud Platform) · Spring 2020 - 2022
3,000+ enterprise users migrated to an Industry-first cloud pipeline.
GTM for Azure-native AI agents
Product Marketing Manager (MBA), AI Applications · Summer 2025
Won approval for 75% of API feature recommendations.
Award-winning entertainment GTM at scale
Chief of Staff to Henry Winkler, Fair Dinkum Productions · Spring 2022 - 2024
10 Emmy wins 54 nominations 11-week NYT bestseller.
Graduate research on how products like Search and Gemini can introduce AI without breaking the trusted habits billions of people rely on.
GenAI Research Associate, USC Marshall · 2025
Two case studies on how platform-scale products fold AI into everyday user habits.
Executive communications and GTM strategy
Marketing Manager, Executive Communications (GTM Strategy) · Fall 2017 - 2020
$21M raised in 60 days 100-week NYT bestseller campaign.
Short reads on positioning, go-to-market plays, and the messy middle between strategy and shipped.