A launch is not done when it ships. It is done when the workflow changes.
Interviews, usage data, and a baseline before I write a single line of positioning.
If a seller, a partner, and an engineer cannot repeat it, it is not the message yet.
Certified in Google AI Essentials and Foundations of Data Science.
I got my start in GTM at Joy Mill Entertainment, where I built messaging and positioning for Michelle Obama’s Becoming (100 weeks on the NYT Bestseller List), keynote content that hit 5M+ views, and the Time’s Up Legal Defense Fund campaign that raised $21M in 60 days.
From there I ran product marketing for DreamWorks Animation’s PipelineX, an industry-first cloud microservices platform, taking 3,000+ technical users to 85% adoption across 9 matrixed teams in 6 months. Then I spent two years as Chief of Staff to Henry Winkler, leading GTM for HBO’s Barry (10 Emmy wins, 54 nominations) and the NYT bestseller Being Henry.
Most recently I led GTM for Azure-native AI applications at Infosys, shipping in under 8 weeks and lifting launch velocity 83% against a 6-month baseline. I’m a USC Marshall MBA (STEM) with a graduate certification in Product Marketing Management, Dean’s List, Forté Fellow, and OpenAI Prompt Innovation Champion.
I’m an adoption-first builder because I’ve seen what happens when you skip that step. At DreamWorks, I watched artists lose real work to a pipeline that shipped before it earned their trust, and I got to watch trust get rebuilt one onboarding session at a time. That’s why I always start with the user’s workflow, not the feature list.