HBO's Barry
Ran messaging and positioning for HBO's Barry (10 Emmy wins, 54 nominations) and the NYT bestselling memoir Being Henry, across a 3M+ follower audience.
Award-winning entertainment GTM at scale
Audiences buy the person's story before the product. Positioning a principal is really positioning a brand, and the best campaigns make both feel irresistible.
“Readers kept choosing it. 11 straight weeks on the list is an audience voting with their wallets every single Sunday.”
Enabled award-winning go-to-market for HBO’s Barry (10 Emmy wins, 54 nominations) and the NYT bestselling memoir Being Henry: The Fonz...And Beyond.
Led messaging and positioning frameworks for every multimillion-dollar brand partnership, primetime network appearance, and social account, ghostwriting content in Henry Winkler’s voice across 3M+ followers.
Project managed live fan experiences and brand activations across 15+ regional markets as the single point of contact for Studio, Marketing, Finance, and Legal, while managing an $8M+ annual budget and resourcing for 40+ staff and vendors.
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Awards won for HBO's Barry, across 54 nominations.
On the NYT Bestseller List for Being Henry.
Followers reached through owned social and press channels.
Layer first-party audience data on top of platform analytics to attribute which channels actually converted.