Joy Mill Entertainment
Owned messaging and positioning across executive communications campaigns: 100 weeks on the NYT Bestseller List, 5M+ social views, and $21M raised in 60 days.
Executive communications and GTM strategy
Entertainment audiences don't buy products; they buy stories they want to be part of. The most powerful GTM work happens when messaging makes people feel like the campaign was made just for them.
“The right words don't just describe a launch; they make someone stop scrolling and say, 'This is for me.'”
Built messaging and positioning for the go-to-market launch of Michelle Obama's Becoming, supporting a campaign that stayed on the NYT Bestseller List for 100 weeks.
Wrote viral keynote content for Tracee Ellis Ross at Glamour's Women of the Year Summit, generating 5M+ views across social channels and informing the positioning strategy for PATTERN Beauty's sold-out launch at Ulta Beauty.
Coordinated the go-to-market campaign for the Time's Up Legal Defense Fund, raising $21M within 60 days through clear messaging and cross-channel coordination.
Weeks on the NYT Bestseller List for Michelle Obama's Becoming.
Views across social channels for the Glamour Women of the Year keynote.
Raised within 60 days for the Time's Up Legal Defense Fund.
Turn these campaign learnings into a repeatable playbook for entertainment, beauty, and cause-driven launches that scale across platforms and partners.