02Case StudyRole · Product Marketing Manager (MBA), AI ApplicationsSummer 2025

Infosys Workflow Automation

TL;DR

Led GTM for marketing workflow automation and Azure-native AI developer agents, shipping in under 8 weeks and cutting launch turnaround from 6 months to 4 weeks.

GTM for Azure-native AI agents

83%
faster launch velocity
What I Noticed

Launches usually stall in approval, not development. The fastest way to improve a product is to make the user's case so clearly that leadership can't unsee it.

The demo did what the deck couldn't: leadership stopped asking whether to ship it and started asking how fast we could get it out the door.
What I Did

Led go-to-market strategy for marketing workflow automation and built Azure-native AI developer agents, sharpening user segmentation and clearing technical blockers to launch in under 8 weeks.

Turned market and user analysis into storytelling-rich presentations and live product demos for the Global Head of Brand, securing 75% executive approval on API recommendations.

Led Agile/Scrum delivery across Marketing, Product, Sales, and Engineering, increasing product launch velocity by 83%.

How It Came Together

Click any image to enlarge

Recreated framework, original confidential
Go-to-market strategy mapping milestones to user impact.
Recreated framework, original confidential
AI tools for B2B SaaS, positioning Infosys Copilot against the market.
Recreated framework, original confidential
Three months to MVP, sequencing emailing, tracking, and alerting.
What Happened
83%

Faster launch velocity: a 4-week turnaround against a 6-month baseline.

75%

Executive approval on API recommendations from the Global Head of Brand.

What I'd Tackle Next

Build a repeatable executive-demo playbook so approval velocity survives beyond any single champion.