DreamWorks Animation: PipelineX
Artists distrusted an industry-first cloud pipeline, so I rebuilt onboarding, personas, and technical messaging: 3,000+ technical users, 85% adoption across 9 matrixed teams in 6 months.
Enterprise GTM for an industry-first cloud platform
Artists don't adopt tools just because engineering ships them. They adopt when the messaging clearly speaks to their daily creative output and makes their lives easier.
“Within the first month, artists stopped exporting local backup copies. That was the clearest sign the platform had earned their trust.”
Enabled the enterprise go-to-market of PipelineX, an industry-first cloud microservices developer platform, across 3,000+ technical users, treating every release as its own launch with dedicated positioning and KPIs.
Project managed the digital transformation campaign across 9 highly matrixed teams in 6 months, reaching an 85% adoption rate.
Tracked adoption KPIs (onboarding time, feature usage by persona, support ticket volume) across cohorts and iterated onboarding and technical messaging on the data, cutting proficiency ramp by roughly 50%.
Prioritized the product roadmap on production feedback and resolved technical blockers with Product and Engineering in Jira, lifting system reliability from 98% to 99.5% uptime under peak 110K+ TPS load.
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Adoption rate across 9 matrixed teams in 6 months.
Technical users onboarded to the industry's first cloud microservices developer platform.
Uptime, up from 98%, under peak 110K+ TPS load.
Instrument adoption cohorts by role so we can catch at-risk user segments before launch rather than after.